Logo Design - Guidelines for a Better Result

Preparing to get a logo for your business or company? It should have impressive looks and convey your business. Yet, you should ask the logo designer to keep the following in mind.

They play a significant role in the overall design of a Logo. As far as possible, try using a minimum number of colors, and avoid shading. Colors need to be separated. This way you won't face any problems while printing digital graphics in full size. It is not always possible to have digital prints of non-paper stuff, and such prints are generally expensive.

Using minimum colors saves you money. For instance, the cost of printing apparel and promotional items goes up with the number of colors used. Promotional products usually have a fixed cost, to which is added the cost of each color. The cost of screen printing goes up with the increased number of colors as well. A logo design should preferably contain no more than two colors.

There may be issues when using taut colors. Taut colors mean that the colors are closely touching. A befitting example is that of text having an outline around it. It is difficult to achieve the desired effects when screen or pad printing promotional items. Taut colors also make it difficult to make photocopies in black and white color.

It is not always possible to print color shading, as most non-digital printing processes print only solid colors. When the logo contains solid colors that shade or fade to darker colors, you should revise your color scheme.

It is quite expensive to incorporate custom colors. Printers generally have normal ink colors, such as red, yellow, black, navy blue and dark green. Usually, the printers would charge extra for making any specific color for a logo. Promotional items with logos are generally made using normal colors. For instance, if you choose teal blue for a logo, and start looking for a teal pen, you'll realize that there are not that many options available to you.

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